Oh the 'Roaring 20s', a time of prohibition, rule breaking, defying normality, and of course, a time to showcase some truly dapper style.
Apothecary 87 draws great inspiration from the 1920s and we all have our favourite style icons, but who made it onto our list?
The Apothecary 87 family put this to an office debate, and in no particular order, here's our top 5 'Style Icons' of the prohibition era.
1. Al Capone
We have to be very careful when we use the word 'Icon' against this man, as Al Capone was one of the most infamous gangsters of all time and didn't strike many as the 'decent chap'.
What this notorious 'gentleman' also became well known for, was his love for the pinstripe suit. This was a symbol of power and success, something Mr Capone had in abundance.
Our leader, Sam W Martin, is a well known lover of hats, very rarely do you see him without one, and the same could be said about Al Capone, as he truly rocked wearing the Fedora. Along with his usual overcoat, these were his style essentials for making him stand out amongst others.
2. Rudolph Valentino
An Italian actor who made the big move to Hollywood and became one of the most successful actors during the 1920s. Well known for playing the 'Latin Lover' in films, every man wanted to be him and every woman wanted a piece of him.
Rudolph was responsible for a huge soar in hair product sales, as his slicked back style was copied by many of his fans. His style which was described as 'effeminate' with glamorous jewellery additions to his rather dapper and vast suit collection.
In quite the dramatic event in film, Rudolph once grew a beard for a role, only for 1000's of fans to go crazy and ask him to shave in a public outcry. Oh and the small matter of the Master Barber’s Association threatening to boycott his films for the damage Rudolph was doing to their business.
3. Charlie Chaplin
Despite this worldwide screen favourite playing the role of a 'tramp', he was still a gentleman, and still carried incredible style.
It was all about the layers, the bowler hat, and of course who could forget the iconic moustache.
Charlie, wore a waistcoat with the best, along with either a neck tie or scarf that would would just enhance his charm. We might not recommend the oversized shoes and trousers to go with the bowler hat and often very tightly fitted upper layers, but this happy chap is still right up there with our favourites.
4. Duke Ellington
What's cooler than being cool? Ice cold, right?
Wrong, Duke Ellington is what's cooler than being cool. This man is coolness personified!
Edward Kennedy 'Duke' Ellington gained national recognition through his jazz orchestra performances at The Cotton Club (The most famous nightclub during the prohibition era, located in Harlem, New York City).
When we talk about setting the standard, Ellington did exactly that every time he entered a room. He was never too over the top with his style though, he kept things simple with a shirt, jacket and neck wear, but always kept it classy.
Duke Ellington was a man smoother than silk, and he was a resounding choice when adding to the list of style icons.
5. Charles Lindbergh
This gentleman maybe responsible for more people wanting to become a pilot than anyone else.
Before we stepped into the 'Danger Zone' of Top Gun and Tom Cruise trying to make a flight suit look cool... the 1920s aviation legend that is Charles Lindbergh, did it first and with dashing style!
His aviation style has influenced fashion over nearly a century, Charles was even named Time Magazine 'Man of the Year' in 1927.
In celebration of these top 20s style legends, use the code: 'ICON20' for 20% off your entire order. Just enter the code in when going through our checkout/cart section, should you order.
Well folks, that's the Apothecary 87 list of 1920s male style icons. We hope you enjoyed the read and lets us know who makes your top 5 style icons.