Natural oral care that takes its craft seriously.

Davids is an American natural oral care brand on a mission to redefine what toothpaste can and should be. Fluoride-free, SLS-free and EWG Verified, their formulations are built around nano hydroxyapatite, a naturally occurring mineral that mirrors the composition of tooth enamel, remineralising and strengthening with every brush.

Their toothpaste range covers whitening, sensitivity, enamel health and everyday care, with flavours that range from clean peppermint to mild mint and citrus herb. Their mouthwash concentrate system delivers alcohol-free fresh breath without the harsh after-burn of conventional rinses. Even the packaging reflects their values: recyclable metal tubes and refillable systems that reduce waste without compromising on experience.

We stock Davids because they care about every aspect of what they make, from the formula to the finish. Their commitment to natural ingredients, honest performance and considered packaging is exactly the kind of brand values we look for. Self-care should do good as well as feel good, and Davids proves those two things are not in conflict.

Available in the Apothecary 87 Studio and online.