Here's 5 players from the 2018 World Cup who have been showing the way when it comes to fashion and their grooming. USE CODE: THREELIONS25 for 25% off all Apothecary 87 products, storewide. 

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Damien Broderick from 1943ie speaks to male grooming experts, Apothecary 87 about what it takes to be a gentlemen and provides 10 easy tips to being chivalrous.

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It's that time of year again, when we all search for the best deals for the coolest stuff, so we can give (and get) the best Christmas presents! Black Friday & Cyber Monday are upon us!

We have decided to take a slightly different approach to our sales this year. Instead of offering one discount across everything, we are going to be launching a new offer every 4 hours! These deals will change from specific product offers to deals on our entire store, and everything in between.

Every 4 hours, we will make an announcement on Facebook, Instagram, Twitter & on our website, about what our current offers are! Which means you will have to really be on the ball. You can also sign up to our mailing list to be kept in the loop of when sales come up in future, along with all kinds of other information.

Our first Black Friday campaign will start on Friday 24th November at 00:01 GMT. Offers will then change every 4 hours, right up until our last 4 hour deal which ends Tuesday 29th at 04:00 GMT.

All in all, you guys are going to be in for some real treats, so get ready!

The 3rd of November has arrived, and that can only mean one thing, it is Apothecary87's Birthday, and we are four years old today, hurrah! 

To celebrate an awesome 4 years, we are giving the opportunity for someone and three of their friends to win £100 worth of Apothecary 87 products, EACH. Just head over to our Instagram page (@Apothecary87) and look out for the post below. All you have to do to enter is make sure you like the Apothecary 87 Instagram page, like the competition post and then tag three of your friends who would love to get their hands on Apothecary 87 products. 

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Movember is something that is very close to the hearts of Apothecary 87, especially for our leader, Sam W Martin. At the end of this month, Apothecary 87's founder will brave the shave and get rid of his beard in support of Movember, after more than five years of his face being covered up. 

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Here at Apothecary 87 we don’t like to follow trends, we like to express who we are without creating the obvious.

We don’t like to behave according to socially acceptable conventions or standards. We often create products that are different and intriguing.

Some of you may remember our collaboration with Model Levi Stocke, the product was called Lock, Stocke and Barrel and we decided to scent it with Gunpowder. Something that to our knowledge, had never been done before. Some people hated it, but a lot of people loved it. It was a limited edition and one of the most popular products. People were intrigued and talked about the product a lot.

We wanted something that would get people talking, that would make people second guess what the fragrance was and it worked. It also has a weird vintage vibe, as gunpowder makes you think of fireworks and 1920s gang fights.

In the first blog post for sunglasses brand, Tens, we touched upon how the company was formed and they have been part of the Apothecary 87 Global Brand Celebration (#A87GBC). Now we want to share with you a bit more about the journey and how awesome these amazing lenses really are to experience! 

Ten's first launched on well known crowdfunding platform, Indiegogo, and reached their initial target of £10,000 within two hours of launching the campaign which was just phenomenal. To give you guys an idea of how successful their launch campaign was, in the end the brand reached 3904% of the original target, a whopping £374,213. 

This happened 3 years ago and they have since gone from strength to strength. Everyone began to love this new brand, including Sir Richard Branson who has become one of Tens biggest fans. In April this year, they decided to hit another crowdfunding platform to help support the launch of this years new range. Again they set a target of £10,000 and again they smashed it with backers just wanting to be part of the journey. Tens raised £84,000. 

Why are they fast becoming the coolest most sort after sunglasses in the world right now? Two key words: FILTER & PRICE. 

Let's just give you an idea of the quality of the lens used. To the right of the images below is the view through a normal pair of sunglasses, to the left is life through the awesome Tens lens. 

Now i personally have my own pair, the black Classics to be precise, and you honestly forget for a second that you have them on, simply because what you view, just feels like a slightly different filter over your normal eye sight and not the dull version you get with your average shades. They are incredible. 

Let's just put a little science in this for #TheManClub to digest...(If you're a photographer, you'll appreciate this bit)

Tens is defined by the idea of filtering the things you see through the custom, sense-heightening lens tint. Whilst typical sunglasses block out the light with desaturated, cold colours; Tens work with the warmth of the sun to lend an uplifting tint to the world beyond the lens. 

The lens features UV400 protection, blocking 100% of harmful rays. Made from a CR-39 plastic polymer, the lens is scratch resistant - holding up to the rigours of everyday life.

Heres a little more awesome action for you below! (The difference is incredible)

There will have been three lucky winners of the Tens sunglasses once the #A87GBC campaign is over for Tens next week. However, the other major plus point on these sunglasses is the price vs quality, so if you didn't win, don't be too disheartened because these sun blocking bad boys won't break the bank (Try saying that after a few bourbons.) 

For a pair of Tens you will only pay as little as £60 and currently as much as £80, which for a really good pair of sunglasses from one of the top brands, you are paying twice as much. 

These guys get the Apothecary 87 seal of approval and we wish this brand every success moving forward. They have been a pleasure to work alongside during this campaign and we truly hope to see more people wearing them across the world over the next few years.

To get yours just visit: https://www.tenslife.com

#Filteryourworld 

If anyone follows the Apothecary 87 brand closely, you will notice we are heavily influenced by the 1920's and prohibition era. Whether that be through our products, our visuals or other ways we communicate, it is an era which inspires us greatly. Something we will expand on  in another blog post.

During this particular era, alcohol was banned under the Volstead act and thus the 'Speakeasy' was born. Also known sometimes as a blind tiger or blind pig, these hidden yet highly illegal drinking establishments came into prominence between the 1920's and early 30's. 

Speakeasies largely disappeared after the probation ended but many themed bars still exist across the world. Our leader, Sam W Martin, is potentially the biggest fan of speakeasy bars currently living today (Not a fact, but he's like a bloodhound sniffing out these secret establishments), and is keen to sample as many as he can during his travels to different countries. 

We did our own research and asked Sam what his favourite speakeasy bars have been during his drinking years (This man can drink spirits like no other, knows his cocktails and certainly lives up to his Instagram name @drin_king)

So here is the Apothecary 87 top 5 speakeasy bars to visit:

 

1. The Blind Librarian  

First on the list and yes, we might be slightly biased with this one but this does not have any bearing on the quality and experience of this drinking establishment. Owned by Jimmy Cutthroat and based in Bawtry, Doncaster (UK), you enter this awesome hidden venue through a bookcase. Once you are through, 1920 pretty much smacks you delightfully in the face. The look and feel of the place is just awesome, really taking you back in time with the decor and hospitality. So many different drinks to try and the food menu will keep you standing, as you no doubt get a wee bit tipsy. 

Check out The Blind Librarian

 

2. Evans & Peel 

Outside of The Blind Librarian, this is Sam W Martin's favourite speakeasy bar and it's fairly easy to see why. Masquerading as a detective agency, to gain entry you have to submit your case. The detective (or doorman) will then ask you questions about your case on arrival. If you're lucky enough to be let inside following your creative story and answers to the detectives questions, you can experience awesome cocktails like the 'Cold Fashioned' a remake of the old fashioned. If you want to experience 1920's theatrics with your drinks, ladies and gentlemen, this is your establishment. 

Located in London, take a look at Evans and Peel.

 

3. Stockton

So, if you ever find yourself out in Hong Kong, you might want to check out Stockton, a very secret cocktail/speakeasy bar. This isn't your average bar in Hong Kong. The secluded location - down an alleyway just off Wyndham Street and up a short flight of stairs, will take you back to 1890 London. That's if you get past the doorman. The most amazing thing about this place is the attention to detail throughout the establishment, especially the cocktails as each comes with an historical and accurate story. 

If you like your rum and whisky (and you're in Hong Kong), check out Stockton 

 

4. Please Don't Tell

Well it isn't your average speakeasy bar, but what speakeasy should be average. Based in New York, you gain access to 'Please Don't Tell' via a telephone booth, which is located in a hot dog bar, yes you read that right! 

This truly is the best of both worlds, as you can soak up the amazing cocktails in one of the classiest establishments on offer in NYC and then nip back into the vintage phone box and as if by some Dr Who time lord magic, you end up back in Crif Dogs. 

If you're up for some entertainment, awesome cocktails and a spot of time travelling, Please Don't Tell is worth a visit. 

 

5. Black Rabbit Rose 

In the words of Sam W Martin, 'this is a speakeasy in the loosest sense'. He isn't wrong. The Black Rabbit Rose, which is located in Los Angles, is a total mashup of 'West meets East' and 'Speakeasy' meets the magic of Hollywood. The tagline 'expect the unexpected' certainly rings true. 

Magicians, gorgeous food, burlesque shows and cocktails that will probably make you feel like a bit of a wizard by the end of the night! Just don't go flashing your wand about. 

For mystery, illusions and cocktails, check out Black Rabbit Rose in LA. 

If you know of any speakeasy bars that we can add to our list, please let Sam and the Apothecary 87 boys know by emailing liam@apothecary87.com

 

The Tens part of the Apothecary 87 Global Brand Giveaway (#A87GBC) is now in its second week and a second pair of sunglasses is currently up for grabs on Facebook. If you don't know who Tens are and what they are about, then keep reading because the story is quite something. 

Tens is a sunglasses brand founded by three friends in the Scottish Highlands and launched in 2014. Seems like a strange place to launch a sunglasses brand given the climate in the highlands, right?

Well this is a sunglasses brand with a difference. The founders are photographers and filmmakers, so they certainly have a 'vision' for how life should look through a lens.  The young entrepreneurs and designers set out to create a pair of sunglasses which acts as an 'Instagram like' filter, allowing the owners to see life in a far cooler way (Ten times better you might say). 

This is exactly what they have created, sunglasses that work with the warmth of the sun to lend an 'uplifting' tint to the world beyond the lens. Tens now have an awesome range of shades that are currently selling worldwide. The business has done that well across the globe and it is such a good product, that this year they received support and financial backing by Sir Richard Branson back in 2016.  

Also this year, the Cooper style from Tens was voted as one of the best pairs of sunglasses for Men by the Telegraph and appeared in the likes of GQ, Esquire and Time. Considering the quality of the product, the price is very affordable if you want to look cool over the summer months, starting from just £60 for the classic frame. 

Check out the latest advert from them (4k awesomeness): 

The Apothecary 87 boys were delighted to have received their own pairs of Tens sunglasses, as effortlessly modelled below by our leader Sam W Martin (Cruiser II's) and Liam Grady (Classic) on a business trip to Copenhagen last week. 

 

It's truly been an amazing journey from the guys at Tens and we will have more to come from them over the next week. Until then, make sure you visit our Facebook page and view our pinned post. Follow the simple instructions and enter the Tens #A87GBC giveaway. 

 

New York based curated wares and handcrafted goods brand, HOOD & Co, made it onto our Apothecary 87 Global Branding Celebration campaign (A87GBC), which is currently taking place on our Instagram feed.  We chose HOOD & Co because everything they produce is not only done to an incredible standard, but everything that's created, is based on personal experience and adventures that happen throughout the life of its founder, Bronx based artist, Jessy Montoya.

HOOD & Co are taking part in the #A87GBC campaign and have sent the Apothecary 87 team a selection of awesome handcrafted goods to giveaway to one of our Instagram followers.

We got the chance to interview Jessy so our readers have more of an idea about the brand, but we suggest you head over to Instagram, give HOOD & Co a follow and then check the website out. Cool and slick comes to mind.  

Liam: "So Jessy, thanks for taking part in this interview and thank you for being part of the Apothecary 87 Global Brand Celebration. Here goes..."

 

1. When did you first start hood and co?

 

Jessy: "HOOD & Co. officially took root back in late 2015. Prior to that, it went by a different name”

 

2. Why the name Hood & Co?

 

Jessy: "I'm leaving that one up to interpretation, for now, hope that's not annoying ha ha ha. I grew up in The Bronx though, so that's part of the influence for the name.”

 

3. Where about's are you located?

 

Jessy: "Currently it's in what I'd call "the boonies" of New York City called Gravesend, Brooklyn”

 

4. In your words, what would you say Hood & Co do as a brand/business?

 

Jessy: "Originally HOOD & Co. was a way for me to curate and showcase the things I was passionate about. It has since evolved into featuring different mediums like design, photography, short films, illustrations, and branding to that I use to share experiences, inspirations, and stories that I gain through traveling and exploring cities.

 

"What HOOD & Co. sells is limited collections of goods usually tailored around accessories but not limited to them. I'm still working towards much larger concepts but we've previously sold a small collection goods inspired by city life here in New York City and my passion for leather crafting."

 

5. What is your mission or goal?

 

Jessy: "Nothing ever gets done alone or as a sole creator so over time I hope to bring more folks together share more stories and shape the brand around the people that make us who we are. A neighborhood of humans with a love for design, a passion for storytelling and a drive to be who we want to be."

 

6. Who inspires you? 

Jessy: "A whole heck of a lot of people but if I had to choose some specifics, I'd say a lot of my early influence comes from Marc Ecko, Johnny Earle, and Ralph Lauren (a fellow Gent from the Bronx) to name a few. Those guys were some of the initial inspirations for what I'm working to create but I have a lot of influences that are particular to the other aspects that make up HOOD & Co

 

7. Tell the readers more about the gent behind Hood & Co

 

Jesse: Well, my name is Jessy Montoya. I'm a first generation American, son of two Ecuadorian immigrants. I've been drawing since year 5 and designing since 2007. I grew up loving all things history and art which began my passion for photography and documentation. I live for the adventure and I'm always seeking the next learning opportunity. I'm not sure where this journey will take me but I'm always willing to go for the ride.

Don't miss out on the HOOD & Co x Apothecary 87 giveaway on Instagram. Look out for the like and comment posts with the hand stitched baseballs and card holders. 

Just to finish off, check out this journal post from HOOD & Co - The Race of Gentlemen. Well worth a watch!